Turning complex challenges into intuitive products.

Lead product designer focused on turning complex business challenges into simple, intuitive products people love—through strategic thinking, thoughtful craftsmanship, and strong cross-functional leadership. Most recently Rocket, Acorns, OutDish, Pinterest and more.

Selected work

Why work with me

Few designers can hold both the big picture and the fine details. That's what makes them rare.

I do my best work where the stakes are real and the problems are complicated. My job is to clear the friction, so the next step comes easier for the people using the product.

The whole journey

  • How people find, use, and return to a product
  • Systems that feel connected end to end
  • Experiences that are easy to trust, start to finish

Foundations first

  • The structure underneath comes before the screens
  • Consistent patterns that scale as the product grows
  • Simple for teams to build on and use

Calm complexity

  • Keep what matters, never cut it short
  • Dense information put in an order that makes sense
  • Easy to scan, understand, and act on

How I work

What it's like to work with me.

When there's a team, I work side by side with product and engineering. When I'm on my own, I own the process from start to finish. Either way, I stay close to the product, the constraints, and the decisions.

01

Discovery out in the open

I share early thinking, questions, references, and tradeoffs as I go, so the direction gets sharper before anything gets polished.

02

Decisions explained, not just designed

I don't hand over only the final state. I show the thinking behind it, so decisions feel clear, intentional, and easier to build on.

03

Clear specs, fewer surprises

I design with the build in mind, spelling out states, components, and context so the work moves smoothly from Figma to code.

04

Support where it counts

I stay close through implementation, working through edge cases so what ships holds up.

A little about me

Off the clock, still solving puzzles.

I'm Brian — a lead product designer who turns complex problems into simple, intuitive products. I care about clear thinking, close collaboration, and creating experiences people genuinely enjoy using.

When I'm not in Figma, I'm usually outdoors — hunting, playing golf, or finding somewhere to spend some time outside. Most of my time away from work goes to my family: my wife, our four kids, and all the fun and chaos that comes with them.

Brian Plemons portrait